I know how hard it can be to come up with ideas to write about when you’re staring at a blinking cursor on the computer screen. Blog post ideas can be elusive.
Trust me. I didn’t get a degree in journalism without dealing with my fair share of writer’s block. I’ve experienced it as an entrepreneur while creating content for my own business!
Here’s a secret, the blank cursor doesn’t have to be that intimidating.
If you’re a health coach and want to build your brand and attract clients, I will share how to find blog post ideas so you never have to stare at a blank word document again. (Okay, you might get writer’s block now and then, but it won’t be for lack of content ideas!)
If you’re a health coach or a functional medicine practitioner and want to build an online presence, you’ve probably read all the books and listened to all the gurus tell you to start a blog. They will tell you to start creating content and be consistent but also be original, don’t copy someone else’s content, and make sure you choose a niche, and yadayadayada, YIKES.
My point of view: You don’t have to reinvent the wheel; all you have to do is provide valuable content that addresses your audience’s pain points.
You don’t have to start a blog at the level of the next Dr.Axe – especially not from the get-go!
Now that you’re feeling a little more comfortable with your priorities for this blogging thing, let’s talk about three ways to develop blog ideas quickly.
Three Ways to Find Blog Post Ideas
Check Industry Magazines
After college, I worked at a sports talk radio station, writing commercial spots for clients who wanted to advertise with us. We tried to maintain a level of energy with our copy. That energy helped our advertisers stand out.
Do you know how I could maintain excitement in the copy I wrote for these commercials?
Drawing inspiration from industry magazines! Yep, I would check out Sports Illustrated, Runners World, etc., and get the inspiration I needed to maintain that high level of energy in my copy.
This trick I learned while working in radio also carries over to other types of writing. One of the best ways to spark new ideas is to look at what already exists.
Check out the headlines and feature stories of magazines in your health niche and draw inspiration from them.
Go to Barnes and Noble, grab a hot coffee and a cozy seat, and peruse your industry magazines. Be sure to bring a notepad and jot down whatever ideas come to you!
Here is another idea for those more in tune with the digital world (although I’ll take a physical copy over digital any day, am-I-right?).
My mom and I have different love languages, and she shows hers through gift-giving. Ever since I moved into a house with my husband, she has been adamant about giving us trinkets. It’s her way of saying I love you.
Well, Pinterest is the same.
Every time I look on Pinterest for blog post ideas, I feel warm and fuzzy because of all the little gifts I get – gifts being new ideas.
Here’s how you do it:
- Choose a topic according to your niche. For example, if you are a health coach focusing on fertility support, choose “fertility.”
- Go to the Pinterest search bar and type in “fertility blogs.”
- Scroll through the results and Madlib like crazy. For example, if a pin says, “Fertility signs when breastfeeding,” you could take that and write an article on “New Moms: Five Fertility Signs to Look For While Nursing.”
- Put a spin on it and ensure you’re not copying content but drawing inspiration.
Bam! If you do this for thirty minutes, you’ll have a month of blog ideas, believe me!
If you are a visual learner, you will love AnswerThePublic. It’s an SEO keyword tool that visualizes search questions and suggests autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, and ‘Shall’.
The free version of this tool allows you to make two searches a day, so you will want to be sure of your keywords before creating a search cloud.
You can use many of the 5 W questions to create blog posts that go in-depth on various health topics in a top-of-funnel content strategy.
There is also a comparison section for keywords with ‘and’, ‘like’, ‘versus’, ‘vs’ and ‘or,’ and an “A-Z” alphabet section.
Since queries usually prompt featured snippets on Google, AnswerThePublic is the best tool for finding these questions. Getting your blog featured in a snippet can position you as an authority and provide ongoing exposure to audiences you want to reach. It also helps when you write content on these blogs in list-style answers.
Now that you know these three strategies to find blog post ideas, your health blog should be up and running in no time! As a health coach, you don’t need to spend any more time staring at a blank screen or feeling overwhelmed with an empty brain.
Marketing ideas are everywhere; you just have to know how to dig them up!