I don’t know about you, but I sometimes struggle to ask for help. Okay, I struggle to ask for help most of the time. Like that time I passed out at 25 weeks pregnant on a plane ride from Norfolk, Virginia to Tampa, Florida.
Yeah, it was not a fun experience.
Maybe you’re in a similar situation (hopefully not passing out on a plane while pregnant) and need help, but you’re not ready to ask for it.
As a health coach, you started to grow your business through online marketing strategies. Except you need to learn idea how to grow your health blog. In this article, I will share three ways to grow your blog through Search Engine Optimization, Guest Posts, and Pinterest.
Oh, and don’t worry, I’m not going to leave you hanging on my horrific plane ride story.
It went like this…
I remember having abdominal pain before boarding and feeling anxious and tired. On the plane, I found my seat: 29A. The window seat.
Unfortunately, I had to share the row with two other passengers.
I remember takeoff was highly turbulent. To say I was uncomfortable and stressed would be an understatement. Halfway through the flight, my abdomen hurt, and I remember thinking, “I’m going to throw up,” annnd then I passed out.
I was completely fine – just too stressed and uncomfortable that my brain said catch ya later.
When I think back on the situation, I can’t help but wonder if I had been more assertive, would I have gotten help sooner?
Besides avoiding flying while pregnant, this situation taught me to freakin’ ask for help when I need it.
My advice to you: don’t be like me. Be assertive. Ask for help when you need it.
Especially when marketing your business because money doesn’t grow on a tree/blog with no traffic.
But that’s not to say that blogging is useless.
- Businesses that blog have 126% higher lead growth than those that don’t.
- Producing content costs 62% less than traditional marketing formats but generates 3x the leads.
That means blogging can lead to mo’ money in yo’ pockets. The truth is, growing a blog takes time and commitment. It requires consistency, a plan, and a strategy. You can’t treat it like a hobby – it must be a job.
If you’re serious about growing your health blog, here are three strategies that will help.
Search Engine Optimization:
Search engine optimization is the process of maximizing the number of visitors to your website by ensuring your website appears high on the list of results returned from a search engine like Google.
Many components go into a search engine’s algorithm, like social metrics, domain authority, usage, query data, page-level keyword usage, etc.
The optimization part is where you have power.
As a content creator, you make an educated guess (after conducting keyword research) about the content your audience wants to see and is researching. Based on how well you have “optimized” the content you write, search engines will rank it high on the results list or low.
I will go in-depth in another article on how to optimize blog posts for search engines. But you need to know now that SEO is an effective strategy to bring more traffic to your blog.
Another strategy to get more traffic to your blog, and more leads to your business, is guest posting.
Yes, not many people like the idea of guest posting. It’s more work. Remember what I said earlier, though! A successful blog is a job, not a hobby; it will take work.
Guest posting refers to planning, pitching, and getting published in other online blogs, magazines, and websites. Those other publishers will then link back to your website, which brings more traffic and tells search engines that your website is legitimate. Guest posting helps your website rank higher! It’s a win-win!
Guest posting is not always easy, but remember that you are an expert!
As a health coach, you have training and expertise – all you have to do is master the pitch, and you’ll start building authority for your blog. Look for my article on how to master pitching guest posts coming soon!
Also, don’t forget that you can hire a blog content copywriter to write those guest articles 😉
I’ve talked a lot about search engines, and I’m not done.
While Pinterest markets itself as a social media site, it’s a glorified search engine. The main target: is women.
Almost 80% of the Pinterest apps users are female.
Use Pinterest if you’re a holistic health coach and your audience includes females.
There are many articles you can read on creating a Pinterest blogging strategy; honestly, I’m not the expert here. I’ve seen personal growth of my blog through using Pinterest, and I also like how you can use keywords to help your content get found.
So far, my favorite Pinterest strategy is the one by Melyssa Griffin that you can find here!
Moral of The Story
I’ve shared three ways to grow your health blog. They include search engine optimization, guest posting, and Pinterest. As a content copywriter specializing in SEO, I’m here to help you if you want to grow your health blog! Remember, ask for help when you need it! You can contact me here with any questions you have about getting started!